Manufacturing Strategy: Experiences from Select Indian Organizations

نویسندگان

  • G. S. Dangayach
  • S. G. Deshmukh
چکیده

The manufacturing function can be a formidable weapon to achieve competitive superiority. Through three case studies, this paper observes the manufacturing strategy practices in select Indian organizations. The common aspects and differences between the example organizations are highlighted. A model is proposed linking the manufacturing competitive priorities and the action plan pursued by these firms.

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تاریخ انتشار 2015